Creative Strategy & Marketing
Trustworthy & reliable · 13+ years of experience · Custom services for your unique needs · Timely delivery · Warm & friendly
You need a solid strategy to build and grow your business.
Let’s take an objective look at where you are, where you want to be, and how we can make that happen.
I have 13+ years of experience as a creative strategist, marketing director, and copywriter — working with 65+ clients and companies, B2B and B2C, across healthcare and biotech, tech, health and wellness, the arts, culture, and fashion.
Ways to Work with Me
I’m available for long-term contracts, projects, and consultation sessions. Most projects are shaped around your specific goals, timeline, and budget.
Send me a message and I'll recommend the most useful next step – whether a strategy session, defined project(s), ongoing marketing leadership, or custom package.
Creative Marketing Strategy
For people, brands, and businesses that need a clear plan to grow – instead of guessing which tactics to try next.
Marketing strategy and roadmaps
Brand positioning and messaging
Marketing audits
Audience and value proposition
Campaign and launch planning
Customer journeys
ROI tracking and optimization
Copywriting & Content
For brands and businesses that need content that wins clients – not content that just fills a calendar.
Website copy and editing
Conversion copywriting
Email marketing and newsletters
Landing pages
Campaign and social media copy
Visual assets and video
Content systems and editorial planning
Marketing Leadership
For founders and teams that need senior marketing direction – without the cost of a full-time hire.
Marketing leadership
Creative direction
Campaign creation and oversight
Sourcing and directing specialists
Founder advisory
Strategic decision support
Team lead and systems set-up
"We feel she's our secret weapon for a lot of our behind-the-scenes work. She has become an invaluable part of our team — even across the miles." – Justine Murdy (Scrap Arts Music, Vancouver)
Results
A few numbers from past clients:
100 → 15,000+
Email subscribers grown for a virtual healthcare company; 40–60%+ open rates sustained over eight years, roughly double industry norms.
4×+ ROAS
Return on ad spend across paid campaigns I directed on Meta and Google for virtual service brands.
7,000 → 100,000+
Instagram followers for a virtual language-learning platform – in about four months.
0 → 20,000+
YouTube subscribers for a channel I helped launch and grow from scratch.
Happy to walk you through any of these — the how and the why matter more than the numbers.
Looking for Something Specific?
Growth Channels & Campaigns
Ad campaigns for Meta, LinkedIn, and Google
Email marketing: list growth, segmentation, drip sequences, conversion campaigns
SEO and AEO for your website and online presence
Funnel creation and optimization
YouTube channel setup and growth
Content & Creative
Conversion copywriting, content writing, and editing
Video: interviews, sales videos, testimonials, social content
AI-assisted content workflows — with human judgment where it counts
Advisory & Custom
Consulting sessions on strategy and execution
Coaching and project support for artists
Custom projects and requests
Frequently Asked Questions
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A fractional marketing director gives your business senior marketing leadership – strategy, campaign direction, team oversight, and decision-making – for a set number of days per week or month, instead of a full-time hire. You get director-level thinking scaled to the size and budget of your business.
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Most engagements start with a conversation about your goals, then I recommend a structure: a one-off strategy session, a defined project, or ongoing fractional leadership. I work remotely from Berlin with clients across Europe, the US, and the UK, and I invoice as an independent contractor – no employment overhead on your side.
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Consulting sessions start at 167€; custom projects are quoted individually; and fractional leadership is also quoted individually at a day rate or monthly retainer based on scope. Tell me what you're working on and I'll be happy to provide you with a quote.
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Founders, small businesses, startups, and personal brands – both B2B and B2C. I've worked with 65+ clients and companies across healthcare and biotech, tech, health and wellness, the arts, culture, and fashion, including brands like Semrush, N26, and Dior.
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A consultant advises; a fractional director leads. Consulting gives you recommendations to execute yourself. Fractional leadership means I'm inside your business – setting up strategy, running campaigns, directing specialists, and owning outcomes alongside you.
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No. Part of my job is making your existing budget work harder – helping you make strategic choices about what to spend on (and what not to) is often where I add the most value early on.
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Send me a brief message about your business and what you're trying to achieve. I'll reply within one business day with the most useful next step – usually a free 30-minute call.
Testimonials
“Initially, I was just looking for someone to help me a bit with copywriting. Now, Kim is giving me advice in all kinds of areas, from SEO to social media post designs.
First of all, I was surprised by the time she took to genuinely get to know me and my brand. The questions she asked made me reflect on a lot of important aspects of my business. I got clarity about what I would like my brand to look like and to stand for, and what my short and long-term goals are, and I am finally implementing all the changes and improvements I have been procrastinating on in the last couple of years.
Kim is super responsive to my emails, with detailed and pertinent replies, often explaining the reasons behind her suggestions and thus giving me the opportunity to learn from them. Our monthly Zoom consult calls are great for accountability and always very insightful. Kim comes very well prepared, enthusiastic, and full of positive energy which makes me really look forward to these meetings.
In a relatively short period of time, we managed to polish my brand, improve the copy of my website, take new photos and completely revamp my social media presence, while still moving at a pace which is convenient and manageable for me. As Kim understands how I work and what I would like to achieve, she is even coming up with useful ideas and suggesting ways to move forward on her own initiative.
You notice that she is in it with all her heart and it’s not just “a job”. I am more than certain that I could not have found a better person to guide me here. Thanks, Kim!”
— Juliane Klingenberg Nery, German To Go (Berlin)
I whole-heartedly recommend Kimberly Lauren Bryant! She is a top-notch wordsmith and, as a practising creative, is also deeply knowledgeable about the arts and visual literacy. We so appreciate the toolbox she’s able to bring to our work. On top of her many skills, she is organized, respectful, timely and friendly. We feel she’s our secret weapon for a lot of our behind-the-scenes work. She has become an invaluable part of our team – even across the miles.
— Justine Murdy, Scrap Arts Music (Vancouver)
“I started working with Kim for my Photography skills but we found that Kim started helping me with all of my creative endeavours, not just limited to my photography and moved into more of a coaching role. Kim has been instrumental in starting my own business and launching my dream. The sessions always feel like a collaborative effort but l leave each session not only feeling inspired but with an action plan, so I make steady progress. The lessons have moved from in real life to digital and there hasn't been a difference in the outcome. Still very happy and highly recommend working with Kim.”
— Hayden Czwarno, Freelance Creative Director (London)
“I can’t say enough good things about Kim’s work. Bright, articulate, and strives for perfection in all she does. Her outgoing and creative nature, and focus on healthy communication and nurturing a supportive environment, makes her a great leader and manager. I highly recommend her!”
— Alex Rolland, Liquid Biopsy Labs (Vancouver)
Working with Kimberly is the best thing that can happen to you! She has so much energy and passion that she will carry you throughout your project and beyond. Her organisational skills are excellent so you are always on track with everything that's happening no matter what stage. If it's working on content, social media strategies or having a photo shoot - she will always make sure you feel confident in what you are doing or creating together with her. Kimberly brings for sure the best out of you with all her amazing skills and knowledge! I can highly recommend working with her.
— Amanda Ray Kühling, Workplace Experience Manager (Berlin)